Selling globally means helping search engines serve the right language and currency to the right users—and avoiding signals that look like duplicate spam.
URL structure
Country or language subdirectories on a single domain are common (example.com/de/). ccTLDs can work for strong local branding but cost more to maintain.
Hreflang basics
Annotate reciprocal relationships between language or region variants. Keep hreflang consistent with canonical tags and avoid conflicting signals.
Localization beyond translation
Adapt sizing, payment methods, shipping expectations, and legal notices. Thin machine translation without local review can hurt trust and conversion.
Technical performance
Use CDNs and regional caching. Monitor Core Web Vitals per major market; mobile networks vary widely.