Reputation management for physicians is not about deleting criticism—it is about earning a fair representation of your care across Google, health directories, and social platforms.
Audit what appears
Search your name and practice name in a logged-out browser. Note Google Business, Healthgrades-style sites, news, and social profiles. Claim listings you control and correct outdated credentials.
Review generation
Systematize ethical asks after visits when appropriate to your setting. Make the process one tap on mobile. Train front desk staff on language that complies with policy and feels human.
Responding to feedback
Thank reviewers for specifics. Address concerns without arguing or sharing PHI. A calm, professional reply often matters as much as the original star rating for undecided readers.
Owned content
Publishing accurate bios, FAQs, and articles on your own domain gives you controlled surfaces that can rank for your name alongside third-party profiles.