A high bounce rate is not always bad—dictionary-style answers can satisfy quickly. For commercial pages, though, bouncing often means confusion, slow loads, or message mismatch.
Match search intent
Review queries landing on each page. If people want pricing and you bury it, they leave. Align H1 and intro copy with the dominant intent for that URL.
Improve readability
Short paragraphs, meaningful subheads, and scannable lists keep people moving. Add jump links on long guides.
Speed and mobile UX
Many bounces are impatience. Fix LCP and remove intrusive interstitials that block content on first paint.
Internal links
Offer obvious next steps—related articles, case studies, or product tours—to earn the second click. That helps engagement signals and discovery.