Video can rank in standard results and video tabs. Success requires clear topics, structured metadata, and pages that contextualize the embed.
Keyword-aligned topics
Choose one primary topic per video. Say the phrase naturally in the first thirty seconds and in the title—not stuffed, but clear.
Metadata and chapters
Write descriptive titles and detailed descriptions with links to relevant pages. Add chapters for longer videos to earn key moments in search.
Hosting and embeds
Self-hosting transcripts on your site creates indexable text. YouTube remains powerful for discovery; embed on a dedicated page with unique copy and FAQ schema if appropriate.
Performance
Lazy-load offscreen embeds and use poster images to avoid hurting Core Web Vitals on blog posts.